LOS ANGELES — The Walt Disney Company has started an ambitious and risky march toward the one corner of childhood it does not already dominate: newborns. Need to send a welcome new baby boy gift basket? Visit Shop The Gift Basket Store for a wonderful selection of gifts for baby boys.
Need to send a welcome new baby boy gift basket? Visit Shop The Gift Basket Store for a wonderful selection of gifts for baby boys.
Late last month, the company quietly began pressing its newest priority, Disney Baby, in 580 maternity hospitals in the United States. A representative visits a new mother and offers a free Disney Cuddly Bodysuit, a variation of the classic Onesie.
In bedside demonstrations, the bilingual representatives extol the product’s bells and whistles — extra soft! durable! better sizing! — and ask mothers to sign up for e-mail alerts from DisneyBaby.com. More than 200,000 bodysuits will be given away by May, when Amazon.com is set to begin selling 85 styles for a starting price of $9.99 for two; Nordstrom and Target will follow with more Disney Baby items, including hats.
Thursday, February 17, 2011
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