Disney Announces it's first Latino Magazine, Disney En Familia

Press Release

May 01, 2008
INTRODUCING DISNEY EN FAMILIA; DISNEY'S FIRST U.S. FAMILY MAGAZINE IN SPANISH


Burbank, Ca., May 1, 2008—Disney En Familia, a new Spanish-language magazine for parents that celebrates the joys of Latino family life, will publish its premiere issue this coming July.

Filled with great parenting tips, travel and party ideas, recipes and advice on preserving cultural traditions, the controlled-circulation quarterly will initially reach 350,000 Latino families that are key Disney consumers and have children between the ages of 4 and 12.

"Disney En Familia will provide Latina moms the inspiration and support they need to raise a happy, healthy family in the U.S." said Gilbert Davila, Disney's vice president of multicultural marketing and publisher of Disney En Familia. "For advertisers, it's the perfect vehicle for reaching young, affluent Latino families."

Disney En Familia will be produced by the same team responsible for Disney Publishing's award-winning FamilyFun and Wondertime magazines and will include specially tailored content for Hispanic readers.

Each issue will also feature an exclusive Disney section showcasing the best that Disney has to offer, including previews of new Disney movies and TV shows as well as interviews with stars and details on the latest merchandise and theme park attractions.

Disney En Familia's inaugural issue will include an exclusive interview with Maria Celeste Arraras, anchor of Telemundo's Al Rojo Vivo, who shares her philosophy on balancing work and family; a parent's guide to kid's teeth; some great back to school tips; and a story on the stars of Disney's upcoming feature film, Beverly Hills Chihuahua, featuring George Lopez, Andy Garcia, Salma Hayek among others.

Disney En Familia will publish once more this year with a Holiday-themed issue appearing in November 2008 before beginning its regular quarter publishing schedule in 2009.

Santa Barbara, Ca.-based IPR, a firm that specializes in Spanish language custom publications, has been selected to handle outside advertising sales for the magazine.

About The Walt Disney Company
The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products. Disney is a Dow 30 company, had annual revenues of over $35.5 billion in its most recent fiscal year, and a market capitalization of $61 billion as of April 30, 2008


CONTACTS:
Zenia Mucha
Corporate Communications
818-560-5300